landscape
Display Ad Server
Serve ads in standard fixed-size ad units
api
Native Ad Server
Serve native ads on your web page or app
ondemand_video
Video Ad Server
Serve MP4 video ads as pre/mid/post-rolls
laptop_chromebook
For Publishers
Maximize revenue for direct deals.
campaign
For Advertisers
Optimize campaigns, real-time insights.

White Label

Home chevron_right User Guide

Table of Contents

1. Overview
2. Examples
3. Getting around ad blockers
4. Setup
5. Activation
6. Caveats
7. SSL certificates
auto_awesomeNote: this is a feature available in the Enterprise plan.

Overview

As an established ad server since 2013, it's no wonder AdGlare's domains are on many adblock lists. Consequently, ad block users will likely not see your ads. To get around this problem, you can simply serve the ads from a domain that is not on the adblocker's blacklist.

Examples

Here's an example of an ad tag without using the white label.
White Label Ss1 AdGlare AdServer
Now the HTTP request to yourcompany.engine.adglare.net will be blocked by ad blockers. We can bypass this by using a subdomain from any other domain to load the scripts. Here's an example of an ad tag with the white label applied.
White Label Ss2 AdGlare AdServer

Getting around ad blockers

Typically, there are two approached to get around ad blockers: using a subdomain of the main domain, or using burner domains.

Subdomains (publishers only)

If your website is on publisher.com, you can consider to set up a subdomain on engine.publisher.com and load the ad tags from there. As ad blockers are likely to trust content from a subdomain of the page's main domain, ads can pass through.

Burner domains

If you're an advertiser and working with publishers who bypass ad blockers, you can consider to buy a domain anywhere (they are generally cheap), and use nonsense names like 'letsgotothemoon.com'. Those are likely not on the ad blocker's blacklist. You can then load ads from engine.letsgotothemoon.com, which won't be blocked.

Why is it called a burner domain? It's only a matter of time before your domain will end up on the blacklist, especially if you're a high-volume advertiser and users are flagging your ads. You can then simply continue this cat & mouse game by using a new burner domain.

Setup

To set up the white label, you should have access to the DNS records of the domain you've chosen. Add two CNAME DNS records as follows:

engine CNAME {your_name}.engine.adglare.net

cdn CNAME {your_name}.cdn.adglare.net

You can determine {your_name} by looking at the URL of your AdGlare login page. If you log in at pub123.adglare.app, then your name is 'pub123'.

Activation

Allow up to 24 hours for your DNS changes to be propagated throughout the world. Send an email to emailAdGlare Support with the domain on which you've set up the white label. It will be activated within 24 hours, even during the weekends.

Caveats

For publishers only: using your white label to get around ad blockers only works if no third-party ad server is used to serve the ad. This means that your auto_storiesCreative should be uploaded to AdGlare, and either be:
  • a PNG/JPG/GIF/WebP image
  • HTML/JavaScript code that doesn't make any external requests
  • an HTML5 creative with all assets in the Zip archive
  • an MP4 video file
Third-party ad tags typically make requests to another ad server. Chances are high those ad servers are on the blacklist anyhow. If you use your white label, the HTTP requests to AdGlare may pass the ad blocker's filters, but things stop when ads are loaded from a third party ad server. If you're a publisher, you may want to ask your advertiser for the original creatives (not an ad tag) and work together while getting around ad blockers.

SSL certificates

Note that AdGlare won't provide you with an SSL certificate for the domain you've chosen. Instead, you can upload a wildcard certificate for your domain in your AdGlare portal, including the private key and CA bundle. Without this certificate, your ads can only load on http:// pages.

Reach out to emailAdGlare Support in case you need further help. You can expect a reply in less than 24 hours.

More guides

The Basics
Getting Started
Understanding the UI

Serving Ads
Campaigns
Creatives
Zones
Ad Tags

Reports
Creating Reports
Custom Dimensions
Data Shipping
Viewability

Settings
Ad Sizes
Bot Filter
White Label

Advanced
Macros
Tracking Pixels
Custom Metrics
Creative Optimization
Lazy Loading
Frequency Capping

Management
Team Members

Others
Troubleshooting
Best Practices
Terms & Definitions
AdGlare Subscription