This section provides detailed insights into the performance and effectiveness of your ad campaigns, offering valuable data to inform your strategy and optimize results. Here, you'll learn how to generate, interpret, and customize reports to track key metrics such as impressions, clicks, conversions, and more.

Data collection

Event data is collected every minute with a 3-minute delay. If you expect to see analytical data after loading an ad on a page, make sure to wait up to 3 minutes.

Generating reports

At the top of the Reports section, you can select the desired date range to filter the data according to your needs. This is also the place where you can indicate which campaigns or zones should be used to generate the report using the 'Source' button.

There's a list of presets like 'Last 30 Days' or 'This Month' to make range selection easier.

Dimensions

When generating a report, dimensions are the categories you can use to break down and analyze your data.

AdGlare collects the following dimensions when serving ads:

Day
Month
Year
Hour
Weekday
auto_storiesCampaign
auto_storiesCreative
auto_storiesZone
Domain
Ad Type
auto_storiesAd Dimensions
Tier
Non-Human Traffic
Country
Region
City
Device Type
Browser
Language
Operating System

Although this list is exhaustive, you can create auto_storiescustom dimensions if you wish to log custom data like subscription type, category, recurring user, or anything you like.

Events & Metrics

Events and metrics are related. From a technical point of view, an event is a counter that continuously increments. A metric is a formula that applies some calculus to event data.

Events

AdGlare has the following event counters:

Ad Requests
Impressions
Clicks
auto_storiesViewable Impressions
Conversions
Conversion Value
Filled/Unfilled
Value (derived from the pricing model)

Metrics

By default, the following commonly used metrics are available using event data:

Ad Requests
Impressions
Clicks
CTR
auto_storiesViewability
Fill Rate
Conversions
Conversion Value
Revenue or Costs

Comparing periods

When viewing the Reports page, comparing performance across the previous time period can provide valuable insights into how your campaigns are progressing. This feature allows you to track trends, measure improvements, or spot declines in key metrics like impressions, clicks, conversions, and CTR.

To compare metrics with the previous period, navigate click the 'More' icon at the top right, then choose 'Settings'. Enable the toggle for 'Compare Previous Period'.

Downloading a report

Report data can be downloaded by clicking the 'Download' icon at the top right. The following formats are supported:

Microsoft Excel
PDF Document
CSV File

If you use Excel, make sure to select the correct decimal separator. Excel's formatting of fractions can vary depending on your locale settings.

Emailing a report

Instead of downloading a report, you can generate a PDF version and have it sent directly to your email address or that of your advertiser. This feature simplifies sharing and ensures that the report reaches the intended recipient promptly. By using this option, you can automate the distribution process and keep all stakeholders informed with minimal effort.

Simply click the 'Email PDF' icon at the top right.

Conditional styling

Conditional styling is a powerful feature used to format reports based on specific thresholds or rules. It allows you to apply different colors to elements based on their values. For instance, you can highlight high-performing metrics in green and low-performing ones in red, making it easier to quickly identify key insights and trends.

Click the 'Styling' icon at the top right to open the formatter.

Reports Conditional Styling AdGlare AdServer

Imagine you want to determine on which days the CTR was the highest, while keeping the table sorted by day. In this case, the days with the highest CTRs will be colored in darker green:

Reports Conditional Styling Result AdGlare AdServer

Currency & timezone

To change the currency, navigate to Settings => User Interface. From there, you can set the currency and time zone used for reporting.

Please note that:

Changing timezones will either leave a gap or a spike in your reports. This is only temporary and will be solved the next day.
Chancing the currency will not convert values using currency exchange rates. The currency is 'just' a symbol in your reports.

Reach out to emailAdGlare Support in case you need further help. You can expect a reply in less than 24 hours.