A creative is the actual advertisement content that is displayed to users within a auto_storiesCampaign. It comes in the form of an image, a video, rich media or a link. You can configure key attributes for each creative to optimize its delivery, as we'll discuss here below.

Type of creatives

AdGlare supports the following ad types for Display campaigns:

Image — either a PNG, JPG or (animated) GIF
Code — HTML or JavaScript code
Video — an MP4 video file that wil be played inline.
HTML5 Zip — a Zip archive containing an HTML5 creative

For VAST campaigns, the following ad types are supported:

Video — an MP4 video file
URL — the URL of a video file hosted on a CDN
Wrapper — a URL pointing to another VAST XML document

For Redirect campaigns, the following ad types are supported:

URL — the URL to which the user will be redirected

And for Native campaigns, the following ad types are supported:

Template — a custom template that determines how the JSON object 'data' will be organized

Adding a creative

Inside a campaign on the Creatives tab, click to add a creative.

Creative setup

The Settings tab allows you to configure typical configurations like the schedule, the weight, the landing page, etc. Let's get into more detail.

Flight schedule — The dates between the creative is eligible to be served. If you wish to serve the ad forever, leave the end date empty.
Weight — The creative weight is applied to all creatives from the same campaign. You may have added multiple creatives to a single campaign. The engines pick a creative randomly by weight. Imagine 2 creatives are added to a campaign: creative A with a weight of 60, and creative B with a weight of 80. In this case, creative A will get 60 / (60 + 80) * 100 = 42.8% of all impressions of that campaign, and creative B will get 80 / (60 + 80) * 100 = 57.1%.
Landing Page — The URL of the landing page that should be opened when the user clicks on the ad.
Ad Size — The width and height of the ad. This will be automatically detected in case you're uploading a file.
Serve in Iframe — This settings will load the creative in an iframe to secure and isolate ad content. Enabled by default.
Alt Text — In case you're serving self-promoted ads as a publisher, enter an alt text. Make sure not to enable the Iframe here above for SEO advantages.
Impression/Click Pixels — You can add additional pixels that will be fired when an impression or click has been made. Often requested by advertisers.
Ad Vertification Code — If your advertiser asks to add additional ad vertification code (MOAT, DoubleVerify), copy/paste that code here.

Targeting

Country Targeting — Serve the creative only in certain countries.
Languages — Serve this creative only to users speaking certain languages. Based on the language of the browser.
Devices Types — Serve this creative only on certain devices, like desktop, tablet or mobile.
Keywords — A simple way to target creatives based on keywords added to the ad tag. If a keyword is present, the creative is considered eligible.

File limits

When uploading creatives to the ad server, there are specific file size limits depending on the ad format:

Display Ads — File uploads of images are limited to 10MB.
Video Ads — Uploads of MP4 files are limited to 10MB.

These limits ensure that file sizes remain manageable, which helps to reduce download times for end users. By keeping files smaller, you also minimize mobile bandwidth usage and improve the overall performance of your ads, providing a smoother experience for your audience.

Removing a creative

To remove a creative, either:

Open the creative, then click the 'More' icon at the top right. Choose 'Remove'.
In the list of creatives, click the checkbox in front of the creative. Then choose 'Remove' from the bar at the top.