Viewability is an optional metric in AdGlare in addition to impressions. It tracks time an ad remains visible on the screen after being served in a publisher's auto_storiesZone. An impression is considered 'viewable' if it meets the criteria for time on screen.

According to the Media Rating Council (MRC), an ad is deemed viewable if at least 50% of its pixels are displayed in the user's visible browser area for a minimum of 1 second.

Viewability measurement is available on all auto_storiesAdGlare plans without any extra charge.

Definitions

Let's define the meaning of viewability events:

Measurable impression — an impression served where viewability can be measured.
Viewable impression — an impression that was considered viewable (50% pixels, 1 second).
Viewability — the rate between the number of viewable impressions out of all measurable impressions.
Impressions — ads that were served on the page, regardless if the user saw it or not.

Viewability reports

To create a viewability report, enable the viewability columns on the Reports page. Click the 'Columns' icon at the top right and select

Advantages

Viewability is increasingly recognized as a standard metric for assessing ad performance, offering several key benefits:

Enhances Transparency and Trust: Viewability metrics foster greater transparency with advertisers, building trust by providing clear and reliable data on ad visibility.
Improves Performance Insights: By tracking viewability, you gain better insights into how effectively your ads are performing and whether they are actually being seen by users.
Identifies Optimization Opportunities: If ads are not being recorded as viewable, it highlights potential areas for optimizing site content and layout to improve ad visibility.

Reach out to emailAdGlare Support in case you need further help. You can expect a reply in less than 24 hours.